With new websites offering up all kinds of information being uploaded and added to the world wide web on a minute by minute basis, the Internet is increasingly living up to its moniker of being the information superhighway. With all these websites and information sources to choose from, a ranking and organizational system of sorts is needed to ensure that as the end user sifts through it all, he or she:
i) is not overwhelmed by unnecessary information
ii) can find exactly what it is he/she is searching for as needed
This is where search engine optimization (SEO) comes into play.
Search Engines and SEO In A Nutshell: How It All Work
Search engines are the portals through which users can sort and find what it is they are looking for on the Internet. All websites and the information therein are sorted by search engines using keywords, metatags and other metadata used to identify the kind of content available, ranking them in order of perceived importance in search engine results. On the other hand, SEO is a system that allows content providers like bloggers, web programmers, businesswomen and businessmen of all walks, the tools they need to ensure that they can use a search engine’s content sorting and ranking system to their advantage. Through SEO tools like keyword phrases, search engine marketing (SEM), metadata tagging and so forth, content providers can help ensure that their website or blog ranks highly in a given niche or whenever certain words or phrases are used in a web search.
Making SEO Work For You
While it does take effort, consistency and time, employing SEO tips and tricks to your body of content is not necessarily difficult once you have the right tools. While all SEO tips are useful, it all in a nutshell boils down to streamlining your content. As such, a good place go start is to focus on at least two sets/types of keyword phrases. That is, focus on a) general phrases/words specific to your industry and b) keyword phrases/words specific to your particular niche within your given industry.
For example, if you blog about Bohochic fashions, then important keyword phrases for you could be ‘hot fashions’ or ‘latest fashion/style trends’ for your general industry keyword phrases and ‘bohemian fashion trends’ and/or ‘bohochic styles’ for your niche keywords. Ensure that these keyword phrases are found throughout your website/blog content.