After coming up with an excellent business website, the next challenge lies in attracting visitors to the site. But just how do you ensure the traffic your site attracts will translate into sales? Google has presented online marketers you with a paid advertising platform; Google adwords, which allows you to target your specific online market with customized adverts that link back to your website. However, even after implementing this surefire strategy, here are some of the reasons you are still not getting proper returns on investments (ROI) for your advertising costs.
1. Your target keywords are too broad
For your site to attract relevant traffic to your site, you have to be more specific with the keywords. Avoid using broad keyword phrases like Trousers for men in your advertisements. Instead, use more precise keywords to capture your target market attention. You should also consider using the Google Analytics and Google Webmaster Tools accounts to assist you to match up your target market with the right keywords.
2. Your Pay Per Click advert sends potential clients to your home page
What is wrong with that? Most online users need ready information. Therefore, by having your Google adwords sent directly to your home page is wrong. This is the reason most companies are experiencing a high number of bounce rates especially if their website is difficult to navigate. Ensure you have a landing page for every keyword for maximum sales conversions.
3. Not tracking keyword performance
In most cases, you will have several AdWord campaigns for various keywords. But are you tracking which of the keyword is performing exemplarily? Why should you continue paying for keywords that are not yielding? Tracing keyword performance ensures that you only optimize performing and drop non-performing keywords.
Every business website requires superior advertising for maximum sales and Google adwords provide just the right medium. However, you have to ensure it is efficient and offering a great ROI. Choosing client specific keywords and tracking their performance are just a few ways of ensuring its efficiency. With these in place, you can rest assured that your adwords campaign will be headed for better times.
