• 19Mar

    If you have your own website, you may have heard about search engine optimization without fully understanding what it is. The concept has become important in ensuring that a website appears at the top of the search engine rankings, and is able to attract the customers it needs, and retain existing customers. Search engine optimization is especially important in a highly competitive market place, or to attract local customers, and in this age where just about every company or business has a web presence, its importance should not be overlooked.

    Think about the last time you searched online for a specific product, item or service. You probably typed a word or two into the search engine box and after a few seconds, your results appeared on the screen. Like most potential customers, you probably don’t need to look too far beyond the first page or two of results, to find just what you are looking for, and search engine optimization is all about ensuring your company appears on those first pages. Search engine optimization, or SEO, uses keywords or key phrases, and incorporates these words into the text on your site. There is lot more to it than you might think, and the effective use of SEO can ensure that your site gets the traffic you need, the customers you are looking for, and of course, is profitable.

    Having your company’s website up and running is only part of the process of getting visitors to your site, and search engine optimization can help with the rest of the process. Effective search engine optimization is also about ensuring that your website is easy to read, easy to navigate and that the text explains your offered product or service clearly. It is well worth using the expertise of a professional SEO company, preferably one who knows and understands the local market, and whose goal is to work with you to make sure you have as many customers as you need. Regardless of your company’s size or the service or product offered, SEO can direct visitors to your site, and those website hits can turn into orders and purchases.


  • 02Jan
    fb advertising

    Facebook has been a great marketing and advertising tool for most businesses. However, most businesses remain sceptical about its use and results. With increased use of Facebook across all age groups, it is important to explore Facebook advertising for your business whether you are in retail, manufacturing, service or even Fast Moving Consumer Goods(FMCGs). The advantages are numerous. First, Facebook advertising allows for targeting using different criteria- geographically, socially, according to age and sex, according to what clients like among others. This is one of the most effective targeting since you isolate people with the greatest conversion potential. To sweeten the deal, you do not have to spend much money to get conversions. You can spend just one dollar or euro a day and still be able to get conversions. Therefore, the return on investment with Facebook advertising is on the higher side in comparison to other forms of marketing and advertising.

    Facebook provides you with a breakdown for every post or campaign on your page. It will highlight the number of clients who have seen your post, those who have opened it and will isolate those who go ahead and engage with your team. The statistics will even be compared from one post to another and from one period to another. The statistics can be analysed to give valuable insights to your marketing and advertising team. It will help with better targeting and therefore increase the conversion rate. You will also get insights on how your paid adverts and boosted posts are performing relative to your competitors although this may not be very reliable. Facebook is not only valuable for engaging clients for potential sales but it is a valuable asset to learn client behaviour and spending habits. It is also an excellent way to engage them one on one for meaningful feedback for your products and services.

    Facebook is the most widely used social network. This ensures that your adverts reach a greater audience and therefore there is a higher probability of conversion — above average for the industry in operation. With over 800 million active users, you are rest assured that you will be at a position to reach out to a great percentage of your target clientele. If your business is international, this is a cheap, convenient and easy way to keep in touch with clients. While some forms of advertising make it harder to track how much you spent on a specific campaign, Facebook advertising gives you a day to day account of the spend and the results. This makes it easier for businesses to track and stay within budget. It is also possible to use different modes of payments depending on the country of operation. You have the option to set your own spend limit for a specific period which is an added advantage.

  • 09Dec

    One of the principle uses of web analytics is in analysing visitor behaviour as they move through a web site. For example, a site with a high bounce rate may indicate a lack of engagement with visitors, due to a mismatch between the content being delivered and the snippet displayed on the search engine result page.

    However, for longer visits across multiple pages, web analytics can also reveal how sticky a site is. This is an important measure of visitor engagement, and is useful because research has shown that the longer a visitor stays on a site, the more likely they are to follow any calls to action.

    In order to work out how sticky a site is, simple web analytics can be used: the easiest is simply to measure the number of pages viewed per visitor. This can be broken down into unique pages and also re-visits to individual pages.

    A related measure often provided by web analytics services measures the total number of pages views, number of separate visits, and number of repeat visits. It is slightly less fine-grained, and cannot reveal anything about the chances of a visitor viewing multiple pages depending on their entry/exit page profile, but it is a good place to start.

    Added to these measures, measuring how long each visitor stays on the site can also give insights into engagement and stickiness. Most web analytics services will include this metric alongside other ones, and when analysed correctly can be very useful in improving the performance of a web site.

    However, unless the web analytics are enriched with data relating to the target keywords on a page, it will be hard to improve performance. For this reason, tight integration with site logs, third party trackers and external services can be a great way for a service to provide added value to web site owners.

    In the final analysis, web analytics are only as good as the plan for web site improvement. That plan needs to be constructed with a good idea as to what constitutes success: it’s not always about the time spent on the site.

    Using a professional web analytics consultant to help you is a natural first step in deciding what to measure, and how to improve a web site for future success.


  • 11Nov

    ‘Don’t judge a book by its cover’ — This is saying is widely known the world over. However, the harsh reality is that most people do the exact opposite. And nowhere else do first impressions matter than in digital marketing.

    As a merchant, you want your site to help you capture leads and generate sales. But in the modern digital world, having a website alone doesn’t make the cut; it needs to look good, be responsive and reflect your brand’s message. To hit on all the right marks, there are a few tips you could use to optimize your website.

    Is Your Site Trustworthy?

    Credibility involves not only web design, but also social proof. And how do you make the audience trust your business? Well, there are several indicators of social proof which you could incorporate to boost your site’s trustworthiness.

    -Privacy statement to declare how you treat your audience’s information
    -Security badges, especially if the visitors will submit sensitive personal details
    -Mentions from media outlets and other publications
    -Customer testimonials

    All these help validate your site’s credibility and should thus be shown at every opportunity.

    Quick Response Time

    Internet users have extremely brief attention spans. If your site takes too long to load, you’ll end up losing close to half of the traffic in less than 10 seconds. To keep visitors engaged for longer, consider reducing the size of images and eliminate any unnecessary details. Using a CDN (content delivery network) could also help in optimizing loading time. Basically, a CDN hosts different portions of a website in different data centers. By taking advantage of enhanced availability and performance at each location, all portions are served quicker and more efficiently.

    Social Media is King

    Lead generation mostly entails nurturing and maintaining relationships with people. Because modern clients are on social media, you need to be there to engage with them. And this doesn’t mean making odd appearances; it takes time and effort to build effective relationships.

    To boost your own presence, start by investigating your leads to find out what platform they use. Post relevant yet interesting content, such as images and articles, to your profiles regularly in order to start conversations with your leads. And don’t forget to add links to your own profiles on your site.


  • 30Aug

    Web analytics refers to the measurement, reporting and analysis of visitor and web data with the goal of improving web usage. When you collect such data, you find that there is a lot of data that is available for any site. In such a scenario, it is easy to find yourself lost in the huge data generated by the site. Here we bring you some tips that will improve your web analytics skills, and allow you to use your data to improve your web usage.

    The first thing you need to observe in the data, or one of the first, are the activities of your visitors. You should be aware of the bounce rate of your site, which is the percentage of users who came to some page of your site, but then left without visiting some other page. A related metric is the exit percentage, which is the percentage of users who exited on a page, but who could have been visiting some other pages on the site. Another important metric in the web analytics data is the visitor location. This should allow you to judge whether you need to publish your content in any other site. For example, if you find that a lot of your visitors are from Germany, you may want to capitalize on that by presenting your content in German too.

    Another significant metric in your web analytics data is the type of web browsers used by your users. You can check the web browser as well as the version number of the browser, the operating system, the screen resolution, and the flash or Java version installed on the client’s machine. By looking at the most common resolution, you can verify that your site is presented well in that resolution. Another way this data can be useful is by telling you whether everyone can see your site well. If you find that the bounce rate of the people with Firefox is too high, that may mean that there is some bug in the layout of your site, which is seen only by the users of the Firefox browser.

  • 29Jul

    In the highly competitive online space, information is power. Your web analytics gives you real time information about the state of your website. You should not ignore this data. You need to react to web analytics. These show you the areas that need improvement. To be on top of your digital game, you should improve all website areas that have shortcomings. Your online success is partly dependent on the proper interpretation of web analytics information. You need to get the full picture of your web analytics. You should look beyond the facts presented.

    You need web analytics if you are doing business online. Whether you run a blog or an commerce site, web analytics will come in handy. Serious online entrepreneurs know the importance of web analytics. That is why they make the analysis of web analytics an issue of top priority. No day should pass before you read analytics. This will help you in planning for the next day. By having real time information of how your website is fairing, you are one-step ahead of your competitors. Most website owners care very little about web analytics. Thus, by giving this issue the seriousness it deserves, you gain competitive advantage. To derive maximum benefit, make sure that you are using top web analytics software. Not every application out there is good. Some are just too complicated. Most likely, you have a busy schedule. Therefore, you do not have the time to understand a complex system. Find something that is easy to use. There are many amazing free applications. By upgrading to premium, you will enjoy additional benefits. Start with the free and upgrade at a future date.

    Successful entrepreneurs are those who have the best information. Web analytics will give you all the information you need to become successful. It will enlighten you about key aspects of your website. Having the right information is not enough. You need to use the information received to make your website better. Implementing web analytics is the sure way to double your conversions. If people leave your website as soon as they land on it, this is a sign that you have the wrong content and web design. Thus, you will need to revamp your online experience.


  • 17Jul
    advertising on google with google adwords

    Google AdWords are the advertisements that you see on the right hand column of the page when you do a search on Google. More and more, these ads are displaying on non-Google pages as well. Google AdWords are so simple to use, it is likely that even smaller campaigns will notice this as a vital trend for the upcoming cycle. These AdWords are short ads displayed in two main settings. First, when we use Google to search for terms, the AdWords appear as sponsored links on the right hand side of the results page.

    Ads matching the terms we searched for are normally displayed and this means that people are already looking for websites like yours.
    Google AdWords are a fantastic way to connect with your target market through searches consumers may be doing for one of your company’s offerings. You have the capability to run several ads that are targeted with one or more search keywords and Google’s step-by-step demos walk you through the process of creating a successful ad campaign. AdWords are helpful for those who want ins constant flow of traffic and cannot wait for the site to get organic traffic. Google AdWords are those little text ads that run down the right side of the page when you do a Google search. The nice thing about an AdWords campaign is that you can have it up and running in a matter of minutes, and you can let it to keep running for as long as you want.
    Google AdWords are an advertising platform that offers both cost-per-impression (CPI) and cost-per-click (CPC) pricing for advertisements served on Google.com and its partner sites. Moreover, the program that gives you advertising revenue from every page on your blog or website with minimal investment in time is Google AdSense. AdWords are in a way different from the regular keywords. The AdWords are syndicated (you can choose to list Google only; other search sites and Google; or in contextual ads, other search sites, and Google). Think of the different user bases and pick the one that could be best for you. The Google AdWords are also known as pay-per-click (PPC) campaigns and Sponsored links because you are only billed if your advertisements are clicked on. Google AdWords got nothing to do with SEO but they are what you pay for as opposed to real Search Engine Optimization.


  • 11Jul
    landscape design theme

    Gardeners engage in minor landscaping. They do not do it for decoration, necessarily. Sometimes people do gardening for decoration, but other people do it to grow vegetables to supplement their food supply. All of the landscaping done in this particular items are minor. The individual does not need to figure out elaborate landscapes involving trees and bushes. These things are the domain of the professional landscaper. it often takes too much time for an individual to set up these things the way that a professional would. A professional will do her best on any job, but they cannot do their best if people do not know bout their business.

    One of the best way for a business owner to advertise in the modern age to have a webpage. One of the easiest ways to set up a webpage in the modern era is to use the WordPress blogging platform. These platforms are easy to set up, but the person who pays for the hosting may find that he does not like the default WordPress theme. If he does not like the default layout, he needs to find another. If he is involved in a landscaping business, he needs to find a landscape design theme.

    Where can the new landscaping contractor find the landscape design theme he needs? Wordpres offers thousands of options for its users, but these options are not always tailored to the individual business owner or any specific type of business. Someone who is looking for something more specific should visit the Themeforest website. The people who maintain the Themeforest website offer thousands of business-oriented themes for the popular blogging platform. There is a good chance that the landscaper can find one that meets his needs. It may or may not need a few slight modifications. The blog owner can tinker with the layouts he needs.

    All but the most discriminating clients should be able to find a layout that meets their needs without messing with the layout. Why not visit the site today? The average user can spend hours browsing on his first visit. It usually takes less time on subsequent visits.


  • 27Jun
    fb advertising

    According to data from Facebook, more than 900 million people visit the social networking site every day to communicate with friends, catch on the latest news, and view video content. These people are valuable to marketers because they spend almost an hour on the site, according to research published by eMarketer. Here are three surefire ways to market your business on Facebook.

    Learn Facebook Advertising Guidelines

    Start by learning as much as you can about Facebook’s advertising guidelines. This includes ad billing, types of ads allowed, advertising solutions offered by Facebook, audience targeting, creating Facebook ads, and measuring engagement metrics. Luckily, Facebook has published a lot of content specifically geared towards marketers on its site. Without in depth knowledge of these guidelines, you will be unable to create ads that you can upload onto this social media platform.

    Select Ad Format

    Entrepreneurs can create and use text, audio, image, and video-style ads to promote their businesses on Facebook. As such, select an ad format that suits your marketing needs and resonates with the target audience as well. With this in mind, video ads tend to generate better engagement metrics compared to other ad formats. For instance, 59% of executives would rather watch video content than read text, according to data from Forbes. Moreover, 50% of executives seek more information after viewing video ads meaning businesses that intend to target corporate executives can use these insights to create more compelling ads.

    Track and Analyze

    After rolling out your Facebook advertising campaign, track, measure, and analyze carefully business-specific metrics. Compare your metrics with industry metrics to determine whether your advertising campaign is working as desired. For instance, you could compare the number of leads generated before and during the marketing period. Fortunately, Facebook provides marketers with data that they can use for data analytics purposes. The downside is you must be well versed in statistics to extract meaningful insights from the data at your disposal. Most companies simply hire data analysts to perform data wrangling tasks.


    To market your business on Facebook effectively, it is wise to learn as much as you can about the advertising guidelines and standards Facebook has set. In addition, select a suitable ad format as well as analyze data generated before, during, and after the marketing period.


  • 11Jun
    fb advertising

    If you are a new start up company or even when you are a multinational company, You always need to have a good social media network to keep your brand in the news and promote your brand.
    When you are an established company you might think that you do not need to rely on social media so much anymore as with a start up company. This is where a lot of companies that miss the boat when it comes to social media.
    Social media management is the most important tool these days to get your products out there in the world and reviewed by your customers.
    To get started there with getting your brand the exposure that it deserves, by far the social media network to be on is on Facebook. Many of those companies that are on Facebook have a dedicated facebook community management.

    Here are a few tips and tricks to make sure you off to an awesome start.

    The policies
    The first one that you really must know and adhere to is the Facebook policies. Putting this as the first as a lot of companies get their posts removed because of something that was posted.
    Facebook was the rights to check every message that is posted and check it for integrity and if no foul language or inappropriate visuals are included in the post. Keep a very close eye on those policies they can change without any prior notice to the user.

    The visual aspects
    To make the posts more inviting to click on or to respond to, make sure that you use visuals like pictures or flyers to make it easier and more fun to interact with your customers. The more the post grabs the attention the better the responds will be to the post.

    The Communication
    Answer questions that you as a facebook community management, get on the post or via the Facebook messenger as quickly as possible. This will ensure that the customers that do contact you will feel heard. Also it will indicate to customer that you are willing to answer any questions that they might have in a timely manner.

    Again stay on top of any sort of changes that Facebook, in this case, might make to their policies.