• 17Jul
    advertising on google with google adwords

    Google AdWords are the advertisements that you see on the right hand column of the page when you do a search on Google. More and more, these ads are displaying on non-Google pages as well. Google AdWords are so simple to use, it is likely that even smaller campaigns will notice this as a vital trend for the upcoming cycle. These AdWords are short ads displayed in two main settings. First, when we use Google to search for terms, the AdWords appear as sponsored links on the right hand side of the results page.

    Ads matching the terms we searched for are normally displayed and this means that people are already looking for websites like yours.
    Google AdWords are a fantastic way to connect with your target market through searches consumers may be doing for one of your company’s offerings. You have the capability to run several ads that are targeted with one or more search keywords and Google’s step-by-step demos walk you through the process of creating a successful ad campaign. AdWords are helpful for those who want ins constant flow of traffic and cannot wait for the site to get organic traffic. Google AdWords are those little text ads that run down the right side of the page when you do a Google search. The nice thing about an AdWords campaign is that you can have it up and running in a matter of minutes, and you can let it to keep running for as long as you want.
    Google AdWords are an advertising platform that offers both cost-per-impression (CPI) and cost-per-click (CPC) pricing for advertisements served on Google.com and its partner sites. Moreover, the program that gives you advertising revenue from every page on your blog or website with minimal investment in time is Google AdSense. AdWords are in a way different from the regular keywords. The AdWords are syndicated (you can choose to list Google only; other search sites and Google; or in contextual ads, other search sites, and Google). Think of the different user bases and pick the one that could be best for you. The Google AdWords are also known as pay-per-click (PPC) campaigns and Sponsored links because you are only billed if your advertisements are clicked on. Google AdWords got nothing to do with SEO but they are what you pay for as opposed to real Search Engine Optimization.


  • 02Apr
    advertising on google with google adwords

    After coming up with an excellent business website, the next challenge lies in attracting visitors to the site. But just how do you ensure the traffic your site attracts will translate into sales? Google has presented online marketers you with a paid advertising platform; Google adwords, which allows you to target your specific online market with customized adverts that link back to your website. However, even after implementing this surefire strategy, here are some of the reasons you are still not getting proper returns on investments (ROI) for your advertising costs.
    1. Your target keywords are too broad
    For your site to attract relevant traffic to your site, you have to be more specific with the keywords. Avoid using broad keyword phrases like Trousers for men in your advertisements. Instead, use more precise keywords to capture your target market attention. You should also consider using the Google Analytics and Google Webmaster Tools accounts to assist you to match up your target market with the right keywords.
    2. Your Pay Per Click advert sends potential clients to your home page
    What is wrong with that? Most online users need ready information. Therefore, by having your Google adwords sent directly to your home page is wrong. This is the reason most companies are experiencing a high number of bounce rates especially if their website is difficult to navigate. Ensure you have a landing page for every keyword for maximum sales conversions.
    3. Not tracking keyword performance

    In most cases, you will have several AdWord campaigns for various keywords. But are you tracking which of the keyword is performing exemplarily? Why should you continue paying for keywords that are not yielding? Tracing keyword performance ensures that you only optimize performing and drop non-performing keywords.
    Every business website requires superior advertising for maximum sales and Google adwords provide just the right medium. However, you have to ensure it is efficient and offering a great ROI. Choosing client specific keywords and tracking their performance are just a few ways of ensuring its efficiency. With these in place, you can rest assured that your adwords campaign will be headed for better times.


  • 14Mar
    digital marketing and google adwords

    When advertising your business on the Internet, it is important to understand how Google AdWords work. Essentially, it is an advertising platform designed to allow the display of ads when searches are performed on Google. Ads are also displayed on other sites that are connected with the Google network.

    Google AdWords operate on the principle of “pay per click“. Essentially, when calculating your advertising costs on AdWords, the only thing that matters is whether a person actually clicked on your ad. “Pay per click” advertising can be very helpful to a business, as it can definitely help manage the risk and expense of advertising online. However, it is still important to understand how to use AdWords effectively, so that it can help you make money, and not lose it.

    When advertising via Google AdWords, the proper wording of an ad is important. Since your ad is likely to be viewed in close proximity to the ads of your competitors, you will want to make sure your ad is attractive, compelling and to the point. If your ad is compelling, individuals will be more inclined to click on it. It is also important to make sure that your ad is accurate and not misleading. Make sure that the text displayed on your ad matches up with what the individual will find when he or she visits your site.

    But that is only part of the equation. Once a person clicks on your ad, you will be subjected to the accompanying “pay per click” charges. So, once the person who clicked on your ad lands on your site, you want to make sure that he or she is converted into a paying customer. After all, unless your primary interest is just getting visitors to your site, you will want to see some monetary profit as a result of their visit. A well crafted landing page, good product and attractive price are all very important factors to keep in mind.

    By taking all of these things into consideration, you will be well on your way to developing and then implementing a successful AdWords campaign, which will boost your site traffic and ultimately, your bottom line.


  • 22May
    advertising on google with google adwords

    In business marketing and advertising have to be targeted to the right potential clientele for the advertising expenditure to translate into sales revenue. This is what differentiates a successful marketing campaign from one that is just a waste of resources. Google adwords helps you to take your business to the right clientele and therefore greater revenue for your firm. The service is cost friendly and helps your business to compete favorably among your competitors. You only make payments once potential clients click on your adverts. Therefore you are sure to get value for your money.

    An important aspect of Google adwords is the use of keywords. These are the words that describe what you are offering the client. Therefore, you should take time in coming up with these keywords. Once the clients type in any of the keywords, your advert will appear alongside the search engine results and the client may view your website. Therefore, Google adwords help in increasing the client traffic to your website which will translate to more sales. You may use a keyword planner to ensure you generate the best keywords for your business. This will also ensure you use as many descriptive words as possible such that any synonym of what your business offers is covered. For an additional fee, your account can be managed professionally by Google. If you have a complex account, this is advised as it will help you maximize on the sales that may arise from the adverts.

    Google’s adwords have different categories to ensure that your business gets the best advertisement it can get. Google adwords express is easier to manage for smaller business and it automatically manages all the keywords and the entire advertising campaign for your small business. Thus, you get more time to do other core issues to manage your business rather than use precious time managing your online marketing campaign. It also suits businesses that do not have websites. Once the client clicks on the advert, they are redirected to the place page. Placements can also be done on specific pages and avoid pages where the business does not want the advert to appear. This can be done through internet protocol address exclusion. In addition to Google, your adverts can appear on other related sites which have a partnership with Google.