• 09Dec

    One of the principle uses of web analytics is in analysing visitor behaviour as they move through a web site. For example, a site with a high bounce rate may indicate a lack of engagement with visitors, due to a mismatch between the content being delivered and the snippet displayed on the search engine result page.

    However, for longer visits across multiple pages, web analytics can also reveal how sticky a site is. This is an important measure of visitor engagement, and is useful because research has shown that the longer a visitor stays on a site, the more likely they are to follow any calls to action.

    In order to work out how sticky a site is, simple web analytics can be used: the easiest is simply to measure the number of pages viewed per visitor. This can be broken down into unique pages and also re-visits to individual pages.

    A related measure often provided by web analytics services measures the total number of pages views, number of separate visits, and number of repeat visits. It is slightly less fine-grained, and cannot reveal anything about the chances of a visitor viewing multiple pages depending on their entry/exit page profile, but it is a good place to start.

    Added to these measures, measuring how long each visitor stays on the site can also give insights into engagement and stickiness. Most web analytics services will include this metric alongside other ones, and when analysed correctly can be very useful in improving the performance of a web site.

    However, unless the web analytics are enriched with data relating to the target keywords on a page, it will be hard to improve performance. For this reason, tight integration with site logs, third party trackers and external services can be a great way for a service to provide added value to web site owners.

    In the final analysis, web analytics are only as good as the plan for web site improvement. That plan needs to be constructed with a good idea as to what constitutes success: it’s not always about the time spent on the site.

    Using a professional web analytics consultant to help you is a natural first step in deciding what to measure, and how to improve a web site for future success.


  • 11Nov

    ‘Don’t judge a book by its cover’ — This is saying is widely known the world over. However, the harsh reality is that most people do the exact opposite. And nowhere else do first impressions matter than in digital marketing.

    As a merchant, you want your site to help you capture leads and generate sales. But in the modern digital world, having a website alone doesn’t make the cut; it needs to look good, be responsive and reflect your brand’s message. To hit on all the right marks, there are a few tips you could use to optimize your website.

    Is Your Site Trustworthy?

    Credibility involves not only web design, but also social proof. And how do you make the audience trust your business? Well, there are several indicators of social proof which you could incorporate to boost your site’s trustworthiness.

    -Privacy statement to declare how you treat your audience’s information
    -Security badges, especially if the visitors will submit sensitive personal details
    -Mentions from media outlets and other publications
    -Customer testimonials

    All these help validate your site’s credibility and should thus be shown at every opportunity.

    Quick Response Time

    Internet users have extremely brief attention spans. If your site takes too long to load, you’ll end up losing close to half of the traffic in less than 10 seconds. To keep visitors engaged for longer, consider reducing the size of images and eliminate any unnecessary details. Using a CDN (content delivery network) could also help in optimizing loading time. Basically, a CDN hosts different portions of a website in different data centers. By taking advantage of enhanced availability and performance at each location, all portions are served quicker and more efficiently.

    Social Media is King

    Lead generation mostly entails nurturing and maintaining relationships with people. Because modern clients are on social media, you need to be there to engage with them. And this doesn’t mean making odd appearances; it takes time and effort to build effective relationships.

    To boost your own presence, start by investigating your leads to find out what platform they use. Post relevant yet interesting content, such as images and articles, to your profiles regularly in order to start conversations with your leads. And don’t forget to add links to your own profiles on your site.


  • 30Aug

    Web analytics refers to the measurement, reporting and analysis of visitor and web data with the goal of improving web usage. When you collect such data, you find that there is a lot of data that is available for any site. In such a scenario, it is easy to find yourself lost in the huge data generated by the site. Here we bring you some tips that will improve your web analytics skills, and allow you to use your data to improve your web usage.

    The first thing you need to observe in the data, or one of the first, are the activities of your visitors. You should be aware of the bounce rate of your site, which is the percentage of users who came to some page of your site, but then left without visiting some other page. A related metric is the exit percentage, which is the percentage of users who exited on a page, but who could have been visiting some other pages on the site. Another important metric in the web analytics data is the visitor location. This should allow you to judge whether you need to publish your content in any other site. For example, if you find that a lot of your visitors are from Germany, you may want to capitalize on that by presenting your content in German too.

    Another significant metric in your web analytics data is the type of web browsers used by your users. You can check the web browser as well as the version number of the browser, the operating system, the screen resolution, and the flash or Java version installed on the client’s machine. By looking at the most common resolution, you can verify that your site is presented well in that resolution. Another way this data can be useful is by telling you whether everyone can see your site well. If you find that the bounce rate of the people with Firefox is too high, that may mean that there is some bug in the layout of your site, which is seen only by the users of the Firefox browser.

  • 29Jul

    In the highly competitive online space, information is power. Your web analytics gives you real time information about the state of your website. You should not ignore this data. You need to react to web analytics. These show you the areas that need improvement. To be on top of your digital game, you should improve all website areas that have shortcomings. Your online success is partly dependent on the proper interpretation of web analytics information. You need to get the full picture of your web analytics. You should look beyond the facts presented.

    You need web analytics if you are doing business online. Whether you run a blog or an commerce site, web analytics will come in handy. Serious online entrepreneurs know the importance of web analytics. That is why they make the analysis of web analytics an issue of top priority. No day should pass before you read analytics. This will help you in planning for the next day. By having real time information of how your website is fairing, you are one-step ahead of your competitors. Most website owners care very little about web analytics. Thus, by giving this issue the seriousness it deserves, you gain competitive advantage. To derive maximum benefit, make sure that you are using top web analytics software. Not every application out there is good. Some are just too complicated. Most likely, you have a busy schedule. Therefore, you do not have the time to understand a complex system. Find something that is easy to use. There are many amazing free applications. By upgrading to premium, you will enjoy additional benefits. Start with the free and upgrade at a future date.

    Successful entrepreneurs are those who have the best information. Web analytics will give you all the information you need to become successful. It will enlighten you about key aspects of your website. Having the right information is not enough. You need to use the information received to make your website better. Implementing web analytics is the sure way to double your conversions. If people leave your website as soon as they land on it, this is a sign that you have the wrong content and web design. Thus, you will need to revamp your online experience.


  • 17Jul
    advertising on google with google adwords

    Google AdWords are the advertisements that you see on the right hand column of the page when you do a search on Google. More and more, these ads are displaying on non-Google pages as well. Google AdWords are so simple to use, it is likely that even smaller campaigns will notice this as a vital trend for the upcoming cycle. These AdWords are short ads displayed in two main settings. First, when we use Google to search for terms, the AdWords appear as sponsored links on the right hand side of the results page.

    Ads matching the terms we searched for are normally displayed and this means that people are already looking for websites like yours.
    Google AdWords are a fantastic way to connect with your target market through searches consumers may be doing for one of your company’s offerings. You have the capability to run several ads that are targeted with one or more search keywords and Google’s step-by-step demos walk you through the process of creating a successful ad campaign. AdWords are helpful for those who want ins constant flow of traffic and cannot wait for the site to get organic traffic. Google AdWords are those little text ads that run down the right side of the page when you do a Google search. The nice thing about an AdWords campaign is that you can have it up and running in a matter of minutes, and you can let it to keep running for as long as you want.
    Google AdWords are an advertising platform that offers both cost-per-impression (CPI) and cost-per-click (CPC) pricing for advertisements served on Google.com and its partner sites. Moreover, the program that gives you advertising revenue from every page on your blog or website with minimal investment in time is Google AdSense. AdWords are in a way different from the regular keywords. The AdWords are syndicated (you can choose to list Google only; other search sites and Google; or in contextual ads, other search sites, and Google). Think of the different user bases and pick the one that could be best for you. The Google AdWords are also known as pay-per-click (PPC) campaigns and Sponsored links because you are only billed if your advertisements are clicked on. Google AdWords got nothing to do with SEO but they are what you pay for as opposed to real Search Engine Optimization.


  • 11Jun
    fb advertising

    If you are a new start up company or even when you are a multinational company, You always need to have a good social media network to keep your brand in the news and promote your brand.
    When you are an established company you might think that you do not need to rely on social media so much anymore as with a start up company. This is where a lot of companies that miss the boat when it comes to social media.
    Social media management is the most important tool these days to get your products out there in the world and reviewed by your customers.
    To get started there with getting your brand the exposure that it deserves, by far the social media network to be on is on Facebook. Many of those companies that are on Facebook have a dedicated facebook community management.

    Here are a few tips and tricks to make sure you off to an awesome start.

    The policies
    The first one that you really must know and adhere to is the Facebook policies. Putting this as the first as a lot of companies get their posts removed because of something that was posted.
    Facebook was the rights to check every message that is posted and check it for integrity and if no foul language or inappropriate visuals are included in the post. Keep a very close eye on those policies they can change without any prior notice to the user.

    The visual aspects
    To make the posts more inviting to click on or to respond to, make sure that you use visuals like pictures or flyers to make it easier and more fun to interact with your customers. The more the post grabs the attention the better the responds will be to the post.

    The Communication
    Answer questions that you as a facebook community management, get on the post or via the Facebook messenger as quickly as possible. This will ensure that the customers that do contact you will feel heard. Also it will indicate to customer that you are willing to answer any questions that they might have in a timely manner.

    Again stay on top of any sort of changes that Facebook, in this case, might make to their policies.


  • 02Feb
    inorbit marketing conferece

    Having a career in marketing is not easy because there is so much competition in the industry. It is definitely a race to the bottom irrespective of which industry you’re from because new competitors emerge in the blink of an eye! Also, the tactics which worked a couple of years ago aren’t going to serve you any purpose now and in order to ensure your survival in the field, it is necessary to step your game up and sharpen your inbound marketing skills.

    If you thought that you can effectively sharpen your skills by reading blogs, listening to podcasts, watching videos on Youtube instead of ‘wasting money’ on conferences and workshops then think again. Live event such as conferences are the best way of taking your game to the next level because it provides unique career building and learning opportunities, which cannot be found anywhere else! Moreover, when you attend a highly effective conference, the benefits experienced would be so much more!

    If you’re looking for a conference for brushing up and improving inbound marketing skills then the best solution would be inOrbit 2016. Famed as the largest inbound conference in Europe, inOrbit is an annual event. This year, it is all set to held on 10th – 11th March in one of the greenest capitals in Europe, Ljubljana. Although this city may be tiny, it is very cosy and scenic, which is why it makes a good venue for hosting a conference of international stature like the inOrbit 2016.

    There will be sixteen expert speakers at the conference, each of them an expert in the field of marketing. They will be providing unique and actionable insights while sharing their knowledge with the participants through presentations, lectures and case studies. The two-day conference will be covering a wide array of topics pertaining to inbound marketing which would help participants do well in their field and make sales like a pro! Topics such as conversion rate optimization, SEO, e-commerce, digital analytics, social media marketing, content marketing, etc are some of the highlights of this much anticipated event.

    The event definitely looks promising. If you haven’t already booked your tickets then make sure you do in order to not miss out on all the knowledge, insights and networking opportunities that inOrbit has on offer for the participants!

    read more

  • 02Dec
    data analytics

    With the introduction of the Internet, more and more enterprises are going online to capture customers. In an attempt to win prospects, businesses employ effective search engine optimization (SEO) strategies to get customers and make more sales. However, certain businesses are able to make the best from their website compared to others. These businesses employ web analytics for the betterment of their website on the net.

    Web analytics and its importance

    Web or Google analytics is a measurement of site statistics and analysis of traffic behavior. It allows you to know the number of people visiting your website, the percentage of visitors converting into customers and bounce rate. On the basis of vital information, you can make necessary changes in your online marketing strategy to make more sales.

    It is common for any business to do data analysis. Analysis of data is employed to figure out sales, profit or loss. However, the tool used for ascertaining these figures is quite different online. In terms of establishing an appealing and strong web presence, you need to have a tool that will allow you to collect important information to promote your website effectively on the net. It is here web analytics comes into the picture to resolve your data collection and analysis concerns.

    This handy online tool provides comprehensive overview of your site performance. It lets you know when visitors are checking your site, their behavior and purchase pattern. Analytics also allows you to find out which advertising medium is sending more traffic as well as the conversion rate derived from that traffic. In accordance with these vital details, you could focus on the advertising medium that is driving tons of targeted traffic with high conversion potential.

    Bottom line

    Monitoring the performance of your site and the behavior of your visitors is paramount to succeeding on the net. If you do not pay heed to these important things, you could be losing massive number of visitors. However, you may avert any such undesirable scene by using web analytics. With necessary information offered by analytics, you can make suitable amendments in your marketing strategy to secure a consistent stream of prospects to make higher sales.


  • 17Jul
    SEo should be handed to professionals

    Are you interested in promoting and selling your products and services globally? Launching a website is the best method to achieve this goal. However, you also need to ensure that your online store appears at the top of search results when potential clients query search engines for specific keywords or key phrases related to goods sold through it. This is where optimizing your website and including popular search terms in it helps. You should entrust this task to professionals who specialize in search engine optimization.

    Why hire specialists when you can do it yourself?
    You should never attempt to do this task unless you are fully aware of the algorithms set in place by the anti spam department of Google and other search engines. Apart from this, search engine optimization does not end with including specific keywords in your website’s coding. It is vital to post rich and engaging content, related to your services and products, on a regular basis. You also need to keep a track of new algorithms employed on search engines and change your website’s promotional methods accordingly. If this is not enough, you also need to study strategies used by your competitors and implement them on your online shop. Are you sure that you have the time and resources needed to execute all these tasks?

    Hand over the job to a professional
    Play safe by entrusting the task of improving your search engine page rankings to a search engine optimization specialist. They will check the coding of your website and make changes to it if required. This includes incorporating links to the different sections of your website so that the search engine spiders can crawl and include them in its index. They will check the landing page of your site and remove excessive graphics from it. This allows your website to load quickly even if the visitor has a slow internet connection. The professionals will also compose quality content and upload it on your website on a regular basis. However, do not expect miracles overnight. You need to wait for several weeks after implementation of the changes to witness an increase in the number of visitors to your site.


  • 15Mar
    digital marketing and google adwords

    Google AdWords was historically known to be almost inaccessible for small business houses or those on a shoestring budget. However, things have become quite inexpensive over the years and almost anyone can spread their word via the AdWords platform. That said, there are still chances of inflating the AdWords budget if you don’t plan things right. Let us go through some tips for AdWords to stay within the financial realm.

    Be Clear

    Don’t enter the Google AdWords game half-minded. If you’re not sure, give yourself some time to get the reassurance. If it’s still not ringing a bell, look for other advertising options.

    It’s also got to do with product popularity and awareness. If you’re selling something that buyers are not aware of, you’d probably find very little to almost zero conversions – regardless of how targeted the keywords are. At times, you’ve got to give it to word-of-mouth advertising.

    Viable Budget

    Ads put up by Google AdWords generally show up on several thousand related websites. If you don’t price the clicks right, you are quite likely to be siphoned off your budget in a relatively short period. Get more realistic and set monthly or daily budgets. This also helps manage the traffic coming through the ads.

    Local Market Focus

    If you are in a business that can’t serve international or distant customers, set your ad campaigns accordingly. If your store is set in London and potential customers from America, India, etc. click through, they may be impressed but the deal still won’t come through as the mile-gap is a huge deterrent. AdWords can be customized in a hundred ways. Take advantage of the settings and fine-tune them to your preferences.

    Keyword Focus

    Focus on the right keywords. Keep them as narrowed and concentrated as possible. A wider keyword range is likely to tap the wrong crowd. For instance, if you have an iPhone repair shop, set your ad keywords as “iPhone repairs” and not “mobile repairs.” With “mobile repairs” as the keyword, your ads are likely to be clicked upon by users requiring service for their Android or Windows phones – an obvious mismatch.


    Regardless of how concentrated or targeted the ad campaign is, ensure continuous monitoring. Keeping a close eye on the proceedings will help uncover your ad campaign strengths and weaknesses.

    Do you need help?