Facebook has been a great marketing and advertising tool for most businesses. However, most businesses remain sceptical about its use and results. With increased use of Facebook across all age groups, it is important to explore Facebook advertising for your business whether you are in retail, manufacturing, service or even Fast Moving Consumer Goods(FMCGs). The advantages are numerous. First, Facebook advertising allows for targeting using different criteria- geographically, socially, according to age and sex, according to what clients like among others. This is one of the most effective targeting since you isolate people with the greatest conversion potential. To sweeten the deal, you do not have to spend much money to get conversions. You can spend just one dollar or euro a day and still be able to get conversions. Therefore, the return on investment with Facebook advertising is on the higher side in comparison to other forms of marketing and advertising.
Facebook provides you with a breakdown for every post or campaign on your page. It will highlight the number of clients who have seen your post, those who have opened it and will isolate those who go ahead and engage with your team. The statistics will even be compared from one post to another and from one period to another. The statistics can be analysed to give valuable insights to your marketing and advertising team. It will help with better targeting and therefore increase the conversion rate. You will also get insights on how your paid adverts and boosted posts are performing relative to your competitors although this may not be very reliable. Facebook is not only valuable for engaging clients for potential sales but it is a valuable asset to learn client behaviour and spending habits. It is also an excellent way to engage them one on one for meaningful feedback for your products and services.
Facebook is the most widely used social network. This ensures that your adverts reach a greater audience and therefore there is a higher probability of conversion — above average for the industry in operation. With over 800 million active users, you are rest assured that you will be at a position to reach out to a great percentage of your target clientele. If your business is international, this is a cheap, convenient and easy way to keep in touch with clients. While some forms of advertising make it harder to track how much you spent on a specific campaign, Facebook advertising gives you a day to day account of the spend and the results. This makes it easier for businesses to track and stay within budget. It is also possible to use different modes of payments depending on the country of operation. You have the option to set your own spend limit for a specific period which is an added advantage.
