‘Don’t judge a book by its cover’ — This is saying is widely known the world over. However, the harsh reality is that most people do the exact opposite. And nowhere else do first impressions matter than in digital marketing.
As a merchant, you want your site to help you capture leads and generate sales. But in the modern digital world, having a website alone doesn’t make the cut; it needs to look good, be responsive and reflect your brand’s message. To hit on all the right marks, there are a few tips you could use to optimize your website.
Is Your Site Trustworthy?
Credibility involves not only web design, but also social proof. And how do you make the audience trust your business? Well, there are several indicators of social proof which you could incorporate to boost your site’s trustworthiness.
-Privacy statement to declare how you treat your audience’s information
-Security badges, especially if the visitors will submit sensitive personal details
-Mentions from media outlets and other publications
All these help validate your site’s credibility and should thus be shown at every opportunity.
Quick Response Time
Internet users have extremely brief attention spans. If your site takes too long to load, you’ll end up losing close to half of the traffic in less than 10 seconds. To keep visitors engaged for longer, consider reducing the size of images and eliminate any unnecessary details. Using a CDN (content delivery network) could also help in optimizing loading time. Basically, a CDN hosts different portions of a website in different data centers. By taking advantage of enhanced availability and performance at each location, all portions are served quicker and more efficiently.
Social Media is King
Lead generation mostly entails nurturing and maintaining relationships with people. Because modern clients are on social media, you need to be there to engage with them. And this doesn’t mean making odd appearances; it takes time and effort to build effective relationships.
To boost your own presence, start by investigating your leads to find out what platform they use. Post relevant yet interesting content, such as images and articles, to your profiles regularly in order to start conversations with your leads. And don’t forget to add links to your own profiles on your site.