According to data from Facebook, more than 900 million people visit the social networking site every day to communicate with friends, catch on the latest news, and view video content. These people are valuable to marketers because they spend almost an hour on the site, according to research published by eMarketer. Here are three surefire ways to market your business on Facebook.
Learn Facebook Advertising Guidelines
Start by learning as much as you can about Facebook’s advertising guidelines. This includes ad billing, types of ads allowed, advertising solutions offered by Facebook, audience targeting, creating Facebook ads, and measuring engagement metrics. Luckily, Facebook has published a lot of content specifically geared towards marketers on its site. Without in depth knowledge of these guidelines, you will be unable to create ads that you can upload onto this social media platform.
Select Ad Format
Entrepreneurs can create and use text, audio, image, and video-style ads to promote their businesses on Facebook. As such, select an ad format that suits your marketing needs and resonates with the target audience as well. With this in mind, video ads tend to generate better engagement metrics compared to other ad formats. For instance, 59% of executives would rather watch video content than read text, according to data from Forbes. Moreover, 50% of executives seek more information after viewing video ads meaning businesses that intend to target corporate executives can use these insights to create more compelling ads.
Track and Analyze
After rolling out your Facebook advertising campaign, track, measure, and analyze carefully business-specific metrics. Compare your metrics with industry metrics to determine whether your advertising campaign is working as desired. For instance, you could compare the number of leads generated before and during the marketing period. Fortunately, Facebook provides marketers with data that they can use for data analytics purposes. The downside is you must be well versed in statistics to extract meaningful insights from the data at your disposal. Most companies simply hire data analysts to perform data wrangling tasks.
To market your business on Facebook effectively, it is wise to learn as much as you can about the advertising guidelines and standards Facebook has set. In addition, select a suitable ad format as well as analyze data generated before, during, and after the marketing period.