• 01Feb
    data analytics

    Web analytics is an important factor of running a successful business online. It is themeasurement, collection, reporting and analysis of the data gathered from a website for the purpose of understanding the usage of the audience.

    Once you start a website for selling some product or service, you would need to track a lot many factors about the visitors to your site. Analysis is important for tracking and measuring the performance of any business whether it is online or offline.

    Different people use your website in a different way. Some come and browse a single page of their interest while others check multiple pages. Some spend more time on your website while others do not. As the content on internet can be accessed from anywhere in the world, your business may get local as well as international customers. Thus, it becomes imperative for you to collect relevant data about these visitors to your site so that you can make favorable changes in your site to provide value to your audience.

    There is plenty of analytic software available on the web. The leading search engine giant Google also provides its analytics software. You can easily include the software’s code on your website and instantly start to see the behavior of your website visitors. This is software of choice for millions of webmasters. It is both free and paid. In the beginning, you can install a free version of the software and opt for a premium version when you have enough traffic and you need more valuable insights about your visitors, down the line.

    The various parameters that analytics software tracks for your website can have an important role in shaping the future of your business. With the right software, you get to understand the behavior of your audience better and as a result you can deliver quality services.

    In short, web analytics can be the backbone of a web based business. Because unless you know how many people are visiting your website every day, and what are the activities they are doing on your site, you might end up losing a lot of potential customers.


  • 01Jan
    data analytics

    The web and the internet have a lot of potential if well understood and used. However, it is useless if you do not get meaningful insights from the data obtained from the web about the behavior of internet visitors and the “would-be” customers. This is why understanding and utilizing web analytics can increase your web traffic, bolster sales and improve profits significantly. Many businesses launching web-based marketing are concerned more about getting more traffic on their sites and appearing on the top pages of the search engines. Instead, online businesses should focus more on understanding the behavior of the customers if any profitable business is to be realized.

    Today, so many firms have launched online marketing and are increasing their investment on online strategies to remain profitable ventures. However, internet marketing and conducting business on web-based models go beyond creating traffic, but this is necessary and not sufficient to guarantee a successful online marketing strategy. If you are seeing an ever-increasing or a desirable traffic but without proportional returns, it is clear that you are either not using web analytics or are not implementing it in the right way.

    While businesses pay for ads on other business websites for them to attract internet readers and potential customers, most of the visitors only click on the ads to visualize the advertisement. Clearly, this does not add value to the bottom line but instead, dig into the little that has been created by other marketing strategies. This is why online marketers and businesses need web analytics to monitor both the visits and the outcome of the visits.

    Web analytics can help you identify businesses that do not add value on the overall income stream of the business. Indeed, web analytics could be used to provide early warning signs for businesses or ventures that are likely to turn out as loss-generating ventures. Essentially, web analytics helps to identify the weak areas in your online marketing, especially the website and pinpoint the strengths of the product of business for purposes of creating a profitable firm. You will also be able to increase convertibility rates. This means that you will turn more of your traffic into real business transactions that could raise your sales and profits.


  • 24Oct
    data analytics

    Web analytics is the collection, measurement, reporting and analysing the web data so that they can be understood and the web usage can be optimized. It is not just a tool to measure web traffic but it can also be used as a market research and a business tool to improve and access the website effectiveness. They help know and understand the change in the web traffic after a new campaign on advertising a product has been launched. Web analytic gives information about the number of page views and the number of visitors to a certain website. The statistics help gauge product popularity and the impact it has created.

    Web analytics has two classifications which are on-site analytics and off-site analytics. The off-site web analytics is the web analysis and measurement despite the fact that you maintain or own the website. It measures the visibility that is the share of voice, opportunity, that is the website potential audience, and the comments or the buzz, making a summary of the activities happening on the internet wholly.

    The on-site web analytics will measure the behaviour of visitors once they are on your website. The behaviours include conversions and drivers such as the degree in which different pages can be associated with an online purchase. The on-site web analytics will measure your website performance in a commercial context. The data is then compared alongside other key performance indicators and them the results are used to improve the performance of the website and the marketing campaigns response.

    Google analytics is one of the widely used on-site website analytics service, despite the fact that new other tools are emerging that can be used to provide additional layer of information such as session replay and heat maps. On an historical perception web analytics has so far been used to represent the on-site visitor’s measurement. Though with years progressing the meaning has turned to be blur mainly due to vendors who are producing tools that fit into both categories. If you want to monitor and measure the performance of your website then it is best if you use web analytics.